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2018ֻгռݾųɷݶ СƷƿ֧

20181224 07:53  ֤ȯձ   

Ļ2018ֻʣһ2019ĽŲԽԽÿǾӭ֮ϰߵؿȥһǵIJҵչ˼Ҹǵİ˴ҵַЩֵûζΪ֤ȯձ⾫֯߻˰˴ҵȱ˹ͬһҵչĸ

йֻҵ2018ܵĺ

глGFKйֻгʾ2018°йֻг״γ֡˫ľ棻2018йֻгͬ»18%۶ͬ»9%ͬʱбԤ2018йֻﵽ4.5ڲͬ½15%

һֻгԵͬʱҵޱҵҲֶ༫ķչ̬հٷݶѸɥʧĴ̤Ծ֮·λеڶݶӵҵʵϮʼȫTOP3СҵѸ׹ʮĻҵȻ

ȫֻгή֮޷赲ųΪֻƷҪԵĹͬ

һõʱҵ̤ȫгص̣ҲһʱڴڼзپҵгѾûиĻδֻгָֽDz

2019꽫ҵһ˸þʱ

س ͷֱ߸

ΣСҵרֻͷҲһǰδеΣгһԭеĸѱ߸

лIDCʾйֻг2017ڶȿʼ»2018ѾȳήIDCȻΪ»2019ͻıֻгָƽȻ

ʾǰйгǰ̷ֱֻΪΪOPPOvivoСƻлΪvivoͬƷƾ̶ֲͬȵ½

ƻսȻֻͷλгǰгݶȴڳ»ֻΪ7220ͬ½13.4%ƻΪƷiPhone XSiPhone XS MAX۸߰·ͬ½17%ǰ

Ƕгݶʧԭ֮Ҫйֻ̿ӰȳڶĻΪѾʼһλóСOPPOvivoйƷƿƻIJͬʱȫڸıӡȺӡǵгĸ

ĿǰڵڶݶӵƷҲȫгںѰĻйֻƷҲ5Gʱг򽫿ӿ

йƷƵǿ͹֮ǺƻҵսϿʼһµĵת

Ŀǰйֻնҵǰ˭Ҳϵǻһйرֻ칤ҹ˾йгѵתʾ2018ֻйгݶʣ0.9%

Ȼ׷йгƾоƬĻڴ뵼Ȳҵ۵з͹ӦԴȻΪֻƷƵĹӦоͺƻΪOPPOvivoȻδֻǻڲҵӵһĻȨ

ͬʱڵƷƳ˼콢ֻµĹͼֹֻгݶ»ͬʱȫ׿ֻжгϵIJ

ƻĴΪƻֵĸ߼۲гϹ¿ֻԤڵӰƻһȶԹӦȫ濳ͬʱΪֲ»ϿiPhoneiPhone 6SiPhone 7iPhone 8ʼ

ҵ۲Ҷٽʾ2018йֻгѾƻΪֻƷƻǵķݶʧƷи߶гйҲڼƷԱй2019ֻгȻǻΪOPPOvivoСƻDZսСµļܹйƷƶԡгͷѽΡӼ

ҵʿȥ8йֻг߹˲çʱĿǰתһֻгггƷ͵ļж̫ЧӦƼӾ2018ֻгѾչֳпһ2019־̬ԽйֻгĹͷһ󿴵

һֻоԺԺΪĿǰֻѾռ90%гݶгľֻ̬ƷͬʻгıƻݶܸصӰµ

׷ ɱȫ

һһֵϴֻ֮гľѼڼҪֻͷֻ֮ҵϵͷҵҲ

רΪͷǵҪս2018ҵ˾սͨƻƻսǶΪȫΧһִ۸ӵġսֻļɱѾһȫµĽ׶

ѵӾͷΧɷȫչ˷սս𲻶Ϊܹערս

ֱָƻ˾û֧õʹ֪ʶȨͨйƻ˷ͥƻԺþй۲iPhoneƻþʾйӦiPhoneiOSϵͳ޸

ܸþ׻δ䶨һоɽƻֻӰĿǰƻйгԷdzƻĴ󲿷ֹӦйͬʱƻ˾н20%۶йг

FactSetͳйƻ˾ĵڶԴг2018Ƽƻ95.5ԪԴлȥͬ19%Ŀǰƻþһа취ͼָ

Ȼƻ֮ͨרսڼͨûҪŹƻ˼

ͨƻȫרսӮ˵ڶ˾ƻӵ¹̵곷زϿֻͨĽڵԺ϶ƻַͨ뽵ֻйص֪ʶȨ˸ͨýҪƻ˾ֹͣڵ¹ŵۺͽȨiPhoneоiPhoneо߱Ȩܵͺ

Դƻʾͨ˾ľٶͼתҹ˾֮һڷͥճҵеȨı𺦴˺ƻƻͬʱĿǰ¢ϼܻƻҲͨͥⳡ֮øΪ

ƻͨⳡרս2019ʱñгݶپ޴Σƻѩϼ˪֪ƻʦZԤiPhone˥5%-10%

ʵǿĽ˫רսıɽһһֱͨƻšѡгദģʽһϲһ߼ʾ2017˫6ͬҵ16˾Ͻ50ೡ˾

ⲻƻһģרսƻֻҵڵľͷһʱרսðҪ׷ݵ2011ʱƻΪרʵרðʱʱ䳤ҼԷԺжȷʵȨƻ˾רΪöƻ֧5.39Ԫ⳥ĻȻоƻڴ˴רսռϷһʱרս

ΪǵרսҲ˫רȨۼƸߴʮ Ϊ֮da daССרƵйչΪҪֹͣ۵ȷʽֺרȨǶαапٲƷۺ͸߶

ֻ֮ҵεͷҵҲڸҵսFPC㶥ƼԼ˼΢ȫгռλǰָʶΧרָơɱ

8·FPC㶥Ƽ֪ʶȨԺΪַԼһΪָƸвϵͳͷķררڵʽָļFPC֤ȨƷҪΪС6ֻͻ㶥һָоƬ

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רսƵԭСֻƷƵķݶѹͷƷΪþӰȻǶմרԴиǿר5GԤͷƷƻΧ5Gйģչרսٽʾ

ҵʿΪƼҵרսر̬Ծ꼰㡱ܲӦļרƶϷרåijֺŰ

׷ծ ǰĺ

2018ֻгͻֻͷΪ˵λݶ׷áͷѪСֻгҲһƬ

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ֻ̹ΪѵһʽȨ׷ծͣ......ͼӷ׷ΣеѵеĻڿ֧

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ͻĹȨʽƵ˽ʽϵĵһŶŵ˺ծȨӦ̵ľ֮Ӫʧ߲ȶһʯͷѹĴ֮

Ҫ˵ͽ˵ֻҵǿܾǴǸ׷ʱڿص˶ⶵһ֪黳ѳŲг

ӲƷϻԱٵֹ˾ɢһĴüʹͷ۵ҲӦ

ӹϢ12·ӿƼѾ˷˱ҲζѾԭĴ޵Ķʱȷδӽ˭ĴǷ񻹻û֪

ѹӪʽŲǽٵѳΪȫҵٵĿǰгϷȫֻнӽ5000Ŀ쮱ʾ

ؽֻܶӦȴ߹ֻ˥ӰֻӦϵĹӦҲΣڶ๩Ӧֻ̿ҵʽΣDzòݻΣصȴݡе˺гΪƷ

ԺСֻҲʼͨϺȷʽ׳ʵͼСHTCϻΪSUGARǹֻOVСƷԴг꼻һ֣8848ͼֻ²԰ͬʻħֻܹԭһСгHTC360ֻƷڼз

гСƷƵĿռ䲻ʾ2018ǰǰƷƵгݶΪ87%СƷ˵ռС

IHS˾ֻҵʦʾ2017꿪ʼֻгʼ»2018»̬ͬʱȫܻгҲʼַת»гӾСƷƾѹӴͬʱֻӲ

Ĵƿż컯гռڴƷƷչСƷƵռһѹ2019꽫иСƷ˳ӦĺԴҲƷб

СֻƷΣ˵ҵԴгݶһͷƷƼ̫ЧӦƷƼжȻСƷƸֻ̭ͶͷתͷչΪڶСֻҵòܵʵٽΪ

͸  辶һ

ڵµйֻгƷӲӲΪһҵڸгѰҵ³·辶ϸгԼһƬЩҵһͬɾйֻҵǿľ

гֳ̽ķ˺ҵǴƶ

ҡӪפڵҵһ֮Ϊ֮һ߳巨

ڷ޵гռʳǷ޵һֻƷйֻƷѾȻ˷ƶг鹫˾ṩµƷTENCOitelInfinixƷƵгռʴﵽ38%Զ23%гݶӡгҲǰ֮

Ĺٷʾ2017ù˾ֻȫߴ1.2ֻ̨ܴ۵󲢲תıͼIJ̬ϵͳ

ƶгҪŷ뷨ҵƳWikoƷǷڶֻƷĿǰгռʴﵽ16.8%ƶŶӪģʽȫŷ޽иƺչ̽һ߽ŷƷƵĵ·

ͬʱǰרעгĻΪС׵ȶ𲽼Ӵսйг֮ΪĿǰŷж޺ӡгӿŲйӡгС׳Ϊ2018ȫֻƷ֮һӡ֮Ŀǰٷ˹ŷ޵г

һЩҵODMķչ·Ϊרҵֻҵ̩ODMҵͷʾ2017ֻ̩ﵽ8370ҪͻΪСΪ壻ڵij7910ҪͻΪΪСףij3420ҪͻΪС׺ƶODMҲ1540

ΪС׽ںгijҪͶ˺ϵֻϵֻ۸λ500Ԫ-1000Ԫ˵ֻ̳Ͷг߼۸δ߶˱ڵгƷƬijɹҪڵгλżֻܻۼ۽ϵƷ뵱ƷƱֱӾЩһóɹֻҵҲгķչͼĸתͺͲԸı

 Ԫֱս5G

20195Gõĵһ־Ĵڻ

2018ȫȷǵõ˷չʼռȫƺδг̫δֻսת5G5GѳΪȫAI֮һҪķ

ϢйӪ̺пõ5GղԤ5GϰƳ5Gֻ2020ʽҲȫӪ5Gʱ

ֻ5GʽúĵһնĿǰӪֻ׼귢5GֻʱֻҵûиԵļҲӱ

ڱս5Gͬʱڶֻҵʼˡ硱ӵȲҵ

ݮǰͨ˫ռٳɳĻгݮʻտӿؼѶϵͳʹøͨӲ

ƻвзϵͳԶʻϵͳڽ겻ȡýչΪƽ̨ؼƽ̨ΪҵƷĿǰµȹڳ濪չ밮ӢضŵǼͨϳ5Gˡ

ֻ֮̽߷ŵ˵ӲҵֻҵӵϢƵƵ̻Ϊҵ紫ĿСvivoOPPOȶֻҲегһӸDZϸӡȻһӵ۵г֮һʱԼ2020ڼҵг֮ڶֻ̿ʼֻӵӶʳгݶǰռܼҾӲҵ

оƬARAIȲҵӿֵ·ҲֻҵΪȤڽӿڹӦεIJҵ㷺δľǰΪԼ̬ϵͳƽ̨ıڲֻƷйгڽڰ֮һѶֻȡֻ±ҵֻҵȻҪӭһս¼ĸº̬һδijDZħҵṩĻйֻгҲ˱ŷ


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